Case Study: Leading UK Publisher Company achieves 133% viewability increase (30% to 70%) with Integral Ad Science Publisher Optimisation

IAS helped British classified publisher boost viewability 133% for major automotive brand

Leading UK Publisher Company, a British online classified publisher working with a major automotive brand, needed to raise viewability to meet the advertiser’s 70% target and sought a partner to optimize inventory performance. They engaged Integral Ad Science using the IAS Publisher Optimisation solution to address this challenge.

Integral Ad Science implemented its Publisher Optimisation by enabling an IAS pixel in the publisher’s ad server to automate optimizations, using machine learning to identify the most viewable, fraud-free, brand‑safe placements. The result: viewability rose from 30% to 70% (a 133% improvement), the publisher avoided over‑delivery, proved the value of premium inventory, and was able to accurately set pricing to match inventory value.