Case Study: Renault achieves 53% higher CTR and 8.4% more conversions with Integral Ad Science Context Control

Renault improves KPIs with IAS Context Control

Renault, working with agency OMD Turkey, needed to boost awareness, quality website traffic and new users during the busy Q4 auto season—without relying on third‑party audience targeting. After learning about Integral Ad Science’s cookieless Context Control solution, Renault and OMD Turkey chose to test IAS’s contextual targeting to improve awareness and consideration for Renault’s website.

Integral Ad Science’s Context Control Targeting was activated across major DSPs as part of a four‑week test-and-learn, using vertical and audience‑proxy segments relevant to automotive audiences. Compared to a Control IO using only basic DSP contextual segments, IAS delivered strong results within ten days and finished the test with a 53% increase in CTR, an 8.4% increase in conversion rate, and a 3% improvement in CPC.

Renault