Case Study: Ubisoft Canada achieves 450% higher video viewability with Integral Ad Science

How Ubisoft Canada captures consumer attention on social

Ubisoft Canada needed to keep Just Dance 2019 top of mind in fast‑scrolling mobile social feeds and hit industry viewability standards (50% of pixels in view for the requisite seconds). To measure and improve attention on social, Ubisoft Canada partnered with Integral Ad Science (IAS) as a third‑party viewability solution for their social campaign.

Integral Ad Science analyzed social audience behavior and found Target #2 delivered 65% stronger video viewability, leading Ubisoft Canada to switch from longer creatives to short‑form clips and shift budget to higher‑performing audiences. Using IAS data, the campaign achieved a 450% increase in video viewability and stronger audience targeting, maximizing the value of their social investment.

Ubisoft Canada