Case Study: Omnicom Media Group (OMG) achieves 80% faster tag wrapping and 53+ hours saved with Integral Ad Science Automated Tag

OMG HK Reduces Tag Wrapping Time by 80% for IKEA by Using IAS’s Automated Tag with Google

Omnicom Media Group (OMG) needed to speed up campaign go-lives for retail clients like IKEA, where time-consuming tag wrapping and tedious multi-platform setups were delaying launches. To address this, OMG partnered with Integral Ad Science and adopted IAS’s Automated Tag with Google to streamline and accelerate the tagging workflow.

Integral Ad Science implemented an integration with Google Campaign Manager 360 that fully automated tag wrapping, removed spreadsheet handoffs, and enabled bulk placement edits; this cut tag wrapping time from five minutes to one (an 80% improvement) and saved more than 53 hours across 800 tags in one month. Integral Ad Science’s solution let OMG get campaigns live much faster while simplifying third-party verification and trafficking workflows.

Omnicom Media Group

Ben Chavengsaksongkram

Director of Programmatic