Case Study: Peugeot France achieves 99.98% brand safety on YouTube with Integral Ad Science

PSA, MediaCom, IAS and YouTube pledge for brand safety

Peugeot France faced the challenge of running large-scale digital video campaigns—principally on YouTube—while ensuring viewability, target coverage and a brand-safe environment. Working with agency MediaCom, they partnered with Integral Ad Science and adopted the IAS Brand Safety solution (IAS+YouTube monitoring) to measure and control the suitability of video contexts for their automotive brand.

Integral Ad Science deployed its Brand Safety technology—combining machine learning, human review and granular reporting—to A/B test Google Preferred and TrueView in‑stream campaigns on YouTube. The solution delivered almost completely brand‑safe inventory (99.98% of impressions by Peugeot’s quality criteria), similar safety across video formats, and positive beta results (>99% safety over 100+ campaigns); Peugeot France subsequently rolled out IAS Brand Safety across all campaigns and moved to an audience bid strategy.

Peugeot France

Solveig Leroy

Head of Media