Case Study: Singapore-Based Health and Beauty Company exceeds media quality benchmarks with Integral Ad Science

Health & beauty retailer exceeds benchmarks with IAS

Guardian, a Singapore-based health and beauty company, wanted to look beyond media-buy cost and understand the true value of each impression. Working with Integral Ad Science (IAS), the brand set out to ensure its ads were viewable, brand safe and suitable, fraud-free, and served in-geo.

Integral Ad Science (IAS) provided data-driven measurement and optimization solutions to help Guardian improve media quality at scale against Singapore benchmarks. As a result, Guardian achieved 25x better brand safety than Singapore’s average brand risk rate for desktop display, 5.5% better viewability than the average for desktop display, and 3.2x better ad fraud performance than the average for desktop display.