Case Study: OMD Worldwide achieves 50% faster tag wrapping with Integral Ad Science Auto Tag for Google Campaign Manager 360

Save Time Tagging IAS Automated Tag with Google

OMD, the global media network, faced time-consuming tag wrapping that slowed campaign launches—particularly during the busy retail Q4—across multiple platforms. To accelerate activation and reduce manual work, OMD partnered with Integral Ad Science using IAS Automated Tag with Google (the Auto Tag integration with Google Campaign Manager 360).

Integral Ad Science automated third‑party verification and tag wrapping inside Campaign Manager 360, removing spreadsheet handoffs and simplifying trafficking. The IAS solution cut tag wrap time by 50% (from 5 minutes to 2.5 minutes), saving OMD 32 hours in Q4 across 837 wrapped tags for their top two clients.

OMD

Bartu Elgin

Senior Ad Ops Executive