Case Study: Bench Media achieves lower costs and higher conversions with Integral Ad Science Context Control

Reduce Costs and Increase Conversions with IAS Context Control

Bench Media, an independent programmatic marketing agency in Australia, faced the impending deprecation of third‑party cookies and sought a cost‑efficient, scalable alternative to audience targeting. They ran head‑to‑head tests using Integral Ad Science's IAS Context Control Targeting against a major DSP’s audience segments across three clients (a global manufacturing company, an education institution, and a major accounting corporation) to find a cookie‑less solution that maintained performance.

Integral Ad Science implemented Context Control Targeting — using semantic classification at scale, sentiment and emotion detection, and 200+ contextual segments — to place ads in relevant environments without third‑party cookies. The result: for the global manufacturing client CPM improved 23%, CTR rose 21% and CPC improved 36%; the education client saw a 10% increase in video completion rate; and a not‑for‑profit achieved a 19% decrease in CPA, giving Bench Media an efficient, cookie‑resilient targeting solution.

Bench Media