Case Study: Large Digital Publishing Company reduces ad fraud 71.3% and holds it below 0.1% with Integral Ad Science

B2B publisher drops fraud rate to 0.1%

Large Digital Publishing Company, which serves the financial, technology, and healthcare sectors, faced a sudden spike in bot traffic that threatened advertiser campaigns and created disputes over make-goods. To protect inventory value and remove fraudulent audiences that mimicked real users, the publisher turned to Integral Ad Science and its Publisher Optimization reporting and automated filtering capabilities.

Integral Ad Science implemented its Publisher Optimization directly in the publisher’s ad server, routing suspected fraudulent audiences to house ads and keeping campaigns fraud-free. The result was an immediate 71.3% reduction in ad fraud, fraud rates fell to nearly 0% by the first full day and stayed below 0.1% for the remainder of the campaign, and average impressions rose 14% — improving inventory quality without sacrificing scale.