Case Study: Toyota Motor Company achieves 29% lower Cost per Session and 1.8x conversion rates with Integral Ad Science

Toyota maximizes campaign performance with ias

Toyota Motor Company, a global automotive leader, partnered with The&Partnership and Xaxis to improve digital campaign KPIs — specifically Cost per Session, Conversion Rate, and CPA. To better understand inventory quality and ad viewability, they engaged Integral Ad Science and its media quality solutions, including Total Visibility and viewability measurement, to provide actionable insights and context control.

Integral Ad Science delivered Total Visibility metrics (viewability, invalid traffic, brand safety) and custom segment strategies through a three‑phase program, enabling supply‑path optimization and focus on higher‑quality, in‑view inventory. The work drove measurable impact for Toyota: a 29% decrease in Cost per Session, a 1.8x lift in Conversion Rate, and a 22% reduction in CPA.

Toyota Motor Company