Case Study: HP achieves 11.5× higher attention, 3× more success and 70% lower cost per success with Integral Ad Science

Hp Drives Attention and Results With Ias and Lumen Research

HP sought to better understand how media quality and viewability translated into real consumer attention and business outcomes. Integral Ad Science partnered with Lumen Research to combine IAS’s viewability data and Total Visibility™ (QPO) capabilities with Lumen’s eye‑tracking attention dataset to measure which HP impressions actually captured attention.

Integral Ad Science applied Lumen’s predictive attention model to IAS impression‑level viewability data and measured outcomes with IAS’s Total Visibility product. The integrated approach showed in‑view ads drove an 11.5× higher Lumen Attention score, produced 3× more success events, and delivered a 70% lower cost per success event, demonstrating clear efficiency and conversion gains.

HP