Case Study: Mindshare World Wide achieves 50% traffic quality improvement and 18% cost-efficiency gains with Integral Ad Science

IAS pre-bid activation led to improvements in cost savings, Quality Impressions™, and Traffic Quality for Samsung

Mindshare World Wide, working on Samsung’s performance-focused campaigns, faced a challenge: would adding Integral Ad Science pre-bid to an existing post-bid verification strategy improve media quality, traffic quality, and overall campaign efficiency? Mindshare needed a trusted global verification partner to drive better viewability, reduce fraud and invalid traffic, and deliver cost savings against strict KPIs.

Integral Ad Science activated pre-bid brand safety and ad-fraud segments and applied its pre-bid optimization solutions and cost-savings calculator across four campaigns. The IAS solution drove immediate gains — Traffic Quality +50%, Quality Impressions™ +23%, Viewability +17%, Invalid Traffic Rate down 34%, Brand Safety +5%, and an 18% improvement in cost effectiveness (18% lower IDR) — delivering more impressions to real humans in safer environments and measurable cost savings.

Mindshare World Wide