Infinity Tracking B2B Case Studies & Customer Successes

Infinity is the leading call intelligence platform. Providing transformational business tools to gain intelligence from every conversation with prospects and customers. To drive more sales, optimise marketing and streamline operations. Incorporating the most advanced Universal Analytics integration available, Infinity will send phone call data into Google Analytics as well as custom dimensions about the call, such as call length, call rating or your own custom dimensions passed through from your website. If you want to know what a caller is interested in when you answer the phone, the ‘Infinity Caller Insight App’ makes this possible by providing real time information about incoming callers.

Access Self Storage achieves 50% reduction in contact centre costs with Infinity Tracking

Access Self Storage

Gareth Morris

Operations Manager

Answer4u achieves 21% increase in leads and 54% year-on-year net profit growth with Infinity Tracking

Answer4u

Darren McCowan

Marketing Manager

Beyond Clicks achieves full visibility into user journeys and smarter PPC optimisation with Infinity Tracking

Beyond Clicks

Steve Tarbard

Founder

Blue Bay Travel achieves 32% cost-per-booking reduction with Infinity Tracking

Blue Bay Travel

Thomas Malbon

Marketing Intelligence Manager

BoostOnline achieves revenue growth and clearer call attribution during COVID-19 with Infinity Tracking

BoostOnline

Lee Parnell

Director

BPP University achieves 30% more calls and 15.7% lower cost-per-call with Infinity Tracking

BPP University

Simon Hoe

Ecommerce Manager

British Gas achieves 15% PPC cost reduction and improved call attribution with Infinity Tracking

British Gas

Simone Pignatelli

Senior Digital Acquisition Manager

Carter Jonas achieves clear call attribution and higher-quality inbound leads with Infinity Tracking

Carter Jonas

Robert Preston

Digital Marketing Manager

Cheekytrip doubles call leads and boosts conversions with Infinity Tracking

Cheekytrip

Ian Raine

Marketing Manager

How did a smart integration with an advanced tech stack lead to an award-winning shift in marketing culture for this leading healthcare company

Circle Health Group

Tom Cooper

Insights Manager

Elements Behavioral Health achieves 43% more relevant calls and full CRM attribution with Infinity Tracking

Elements Behavioural Health

Sarah Sack

CRM and Business Analytics Manager

ESE Direct achieves precise PPC keyword attribution and smarter ad spend with Infinity Tracking

ESE Direct

Lee Newell

SEO and PPC Manager

Everest Home Improvement increases web call-to-appointment conversions by 8.4% and reduces online cost-per-lead by 5.1% with Infinity Tracking

Everest

Ryan Gordon

Digital Marketing Manager

Flight Centre achieves 46% higher online conversions and 79% more phone bookings with Infinity Tracking

Flight Centre

James Boyle

Head of Digital Marketing

Halfords Autocentre achieves actionable ROPO phone-conversion insights during COVID-19 with Infinity Tracking

Halfords Autocentre

Ryan Vince

Head of Marketing & Digital

Holiday Discount Centre achieves accurate affiliate call attribution and significant PPC cost efficiencies with Infinity Tracking

Holiday Discount Centre

Ian Raine

Media Manager

Hurtigruten achieves 5x qualified calls and reduces PPC waste with Infinity Tracking

Hurtigruten

Kirra Loh

Global E-commerce Manager

Icelolly achieves 99% call-tracking accuracy and lower telecoms costs with Infinity Tracking

Icelolly

Gary Emsley

IT Manager

In Place Of Strife achieves 4x more enquiry calls and 41% rise in Google calls with Infinity Tracking

In Place Of Strife

Internet Gardener achieves 30% higher phone order value and 40% higher call-to-sale conversion with Infinity Tracking

Internet Gardener

Stephen Stone

Technical Solutions Architect

Jellyfish - Customer Case Study

Jellyfish

Jai Amin

Vice President of Paid Search

Lowcostholidays achieves increased ROAS and improved PPC measurement with Infinity Tracking

Lowcostholidays

Helene Hall

Marketing Director

How did Motorpoint extract vital insights from call data to deliver more effective marketing campaigns

Motorpoint

Alex Howland

Digital Marketing Director

How Smart Match helped leading specialist insurance company, NFU Mutual, optimise their marketing campaigns to improve call quality and grow revenue

NFU Mutual

Laura Dowson-Eastwood

Digital Insight and Analytics Manager

Ontrack doubles PPC calls and boosts lead quality with Infinity Tracking

Ontrack

Sam Wiltshire

Head of Digital Transformation

Pendragon achieves 63.8% reduction in CPA and happier customers with Infinity Tracking

Pendragon

Owen Gill

Head of Digital Marketing

Promises Behavioral Health achieves 43% boost in relevant phone calls and 34% more organic enquiries with Infinity Tracking

Promises Behavioral Health

Sarah Sack

CRM and Business Analytics Manager

Protection 1 achieves lower CPL and measurable ROAS with Infinity Tracking

Protection 1

Brandon Fleming

Marketing Manager

Ramsay Health Care achieves 22% year-on-year increase in calls and 74% reduction in missed calls with Infinity Tracking

Ramsay Health Care

Nathan Lewis

Digital Marketing Manager

Redrow Homes achieves a fivefold increase in high-quality PPC calls and 16% revenue growth with Infinity Tracking

Redrow Homes

Dominic Walker

Marketing

Royal Mail MarketReach achieves 31% lower cost-per-lead and 73% more leads with Infinity Tracking

Royal Mail MarketReach

Saga Holidays achieves 22% more high-value calls and clearer channel insights with Infinity Tracking

Saga Holidays

Edward Day

Senior Web Analyst

Saint Leo University increases quality PPC calls by 113% and cuts call waiting times by 25% with Infinity Tracking

Saint Leo University

Matt Bregel

Vice President Digital Media

Scott Dunn achieves a 48% increase in call conversions and 35% lower CPA with Infinity Tracking

Scott Dunn

Vicky Gale

Head of Performance Marketing

Semetrical achieves 34.9% higher call likelihood with Infinity Tracking

Semetrical

Josh Hatfield

Senior Paid Media Growth Hacker

sk:n increases qualified calls 155% and cuts PPC waste 20% with Infinity Tracking

Sk:n

James Morgan

Head of Digital

Sky achieves fewer contact centre calls and major cost savings with Infinity Tracking

Sky

Jonny Longden

Head of Digital Optimisation

How did Southern sheeting use Infinity to collect and organise vital data to improve campaign performance

Southern Sheeting

Jo Morfield

Ecommerce Manager

Specsavers achieves a 32% reduction in Cost Per Acquisition with Infinity Tracking's Conversation Analytics

Specsavers

Rachael Harker

Digital Performance Manager

Stannah achieves 28% higher PPC-to-call conversions and 20% fewer low-value calls with Infinity Tracking

Stannah

Austen Ahern

Director Of Digital Marketing Services

Stoneacre Motor Group achieves tripled PPC sales calls and 21.1% higher average order value with Infinity Tracking (Smart Match)

Stoneacre Motor Group

Mark Zavagno

Digital Operations Director

The Telegraph achieves a 51% increase in high-value calls and improved call intelligence with Infinity Tracking

The Telegraph

Katrina Broster

Head of Acquisition Strategy

TUI Group achieves accurate call attribution and higher PPC ROAS with Infinity Tracking Enterprise Edition

TUI Group

Chris Fensome

Paid Search Manager

How did Infinity connect 17,000 of Vodafone’s sales calls to the affiliate partner responsible

Vodafone

Cai Mullins

Head of Affiliates and Partnerships

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