Case Study: Scott Dunn achieves a 48% increase in call conversions and 35% lower CPA with Infinity Tracking

How Scott Dunn used Infinity to increase their bookings by over 50% and engineered a 35% decrease in CPA

Scott Dunn is a luxury tour operator specialising in ski, catered villas, family and tailor-made holidays with offices in the UK, US and Singapore. Faced with a high conversion rate on calls that required more volume, ambitions to expand into new international markets, and an existing call-tracking provider that missed roughly 40% of calls, Scott Dunn needed reliable, internationally consistent marketing data to optimise spend and scale growth.

Infinity delivered keyword-level, segmentable call insights and reliable tracking across channels and 75+ countries, integrated with Google Ads, Analytics and Bing. As a result Scott Dunn saw a 48% increase in global conversion rate of website visitors to calls, a 35% reduction in CPA across US locations, tracked call volumes up 80% year‑on‑year (38% in the UK), 38% better visibility on UK call data versus the previous supplier, and a 53% rise in digitally tracked US bookings.

Scott Dunn

Vicky Gale

Head of Performance Marketing