Case Study: ESE Direct achieves precise PPC keyword attribution and smarter ad spend with Infinity Tracking

ESE Direct Approached Infinity to Help them Track their Calls and Measure what Calls were Driving their PPC Conversions

ESE Direct is a UK retailer of industrial equipment selling through a 400‑page catalogue and its website. They had no way to track phone orders or link calls and website visitors to marketing activity, so they were unable to identify which PPC keywords were driving conversions or to properly attribute and measure their marketing spend.

Infinity Tracking implemented the Infinity Portal to provide transaction, call and goal reports, tracking calls and site visitors by channel and down to keyword level. As a result, ESE Direct can now see exactly which PPC keywords generate conversions, attribute calls and sales accurately, and reallocate their PPC budget to the keywords that deliver real leads.

ESE Direct

Lee Newell

SEO and PPC Manager