Case Study: Answer4u achieves 21% increase in leads and 54% year-on-year net profit growth with Infinity Tracking

How one of the UK's most trusted call centre used Infinity to achieve a 21% increase in leads generated

Answer4u, one of the U.K.'s highest-rated call centres (9.8/10 on Trustpilot), provides virtual reception, diary management, outsourced customer service, inbound telemarketing and emergency call handling. Although phone conversions had grown strongly, the business lacked visibility into which channels and keywords were driving leads, relied on guesswork for ad scheduling, and needed any new software to integrate seamlessly with its existing tech stack.

Answer4u partnered with Infinity Call Intelligence to gain granular, keyword-level and hourly call data that integrated with Google Ads and their tech stack. The insights enabled channel optimisation, justified a 125% increase in ad spend and introduced call recording for staff training — delivering a 21% increase in annual leads, a 26% rise in high-value calls and a 54% year-on-year increase in net profit.

Answer4u

Darren McCowan

Marketing Manager