Case Study: Lowcostholidays achieves increased ROAS and improved PPC measurement with Infinity Tracking

Lowcostholidays - Customer Case Study

Lowcostholidays, a discount travel brand launched in 2004 with over 10 million customers, was spending heavily on PPC but couldn’t attribute phone enquiries to keywords or match types and could only report on online conversions. Lacking call-level visibility left campaign performance unclear, so they engaged Infinity to close the data gap and improve PPC reporting and optimisation.

Infinity implemented cloud-based call and visitor tracking, set up multiple attribution models and integrations (including DC Storm and Affiliate Window), and delivered keyword- and match-type-level reporting in an easy-to-use portal. As a result Lowcostholidays can now bid confidently on converting keywords, cut spend on non-converters, create marketing efficiencies and increase their return on advertising spend.

Lowcostholidays

Helene Hall

Marketing Director