Case Study: Protection 1 achieves lower CPL and measurable ROAS with Infinity Tracking

Protection 1 - Customer Case Study

Protection 1, a leading US full-service security provider serving nearly 2 million customers from 90+ branches, needed better visibility into the true cost and effectiveness of its marketing. They were spending heavily on Google AdWords but couldn’t quantify cost per call, cost per lead or return on ad spend across multiple online and offline channels and were limited by a last-click attribution model.

By implementing Infinity Professional Edition (dynamic call tracking, fixed-number generation and the attribution suite) and integrating it with their CRM and Google Analytics, Protection 1 gained keyword-level ROAS and cross-channel attribution. Using Infinity’s real-time dashboard to inform AdWords bid management and campaign optimization, they reduced CPL, increased and improved lead quality, and cut wasted ad spend.

Protection 1

Brandon Fleming

Marketing Manager