Case Study: Redrow Homes achieves a fivefold increase in high-quality PPC calls and 16% revenue growth with Infinity Tracking

How did Redrow unlock a 7% annual increase in qualified leads over the phone, and a fivefold increase in quality calls from PPC

Redrow, one of Britain’s largest housebuilders selling over 5,500 homes a year across 14+ regional operations, relied heavily on phone calls in the buyer journey but had no visibility into which digital and offline touchpoints drove those calls. With diverse local markets and shifting customer trends, they needed better insight to optimise marketing and operational spend.

By deploying Infinity’s visitor-level tracking, keyword- and device-level call analytics and custom regional segmentation (integrated with Google Ads, Campaign Manager and VWO), Redrow gained clear attribution and the ability to stop investing in low-quality channels and tailor local campaigns. The changes drove a fivefold increase in high-quality PPC calls, a 7% year-on-year rise in qualified phone leads and supported a 16% overall revenue increase while improving marketing ROI.

Redrow Homes

Dominic Walker

Marketing