Case Study: Everest Home Improvement increases web call-to-appointment conversions by 8.4% and reduces online cost-per-lead by 5.1% with Infinity Tracking

Everest - Customer Case Study

Everest Home Improvement, a leading UK double‑glazing and home‑improvement firm, faced a growing but poorly attributed volume of phone enquiries. With an outdated telephone system and inconsistent CRM entry, marketing couldn’t reliably track which campaigns were driving calls or conversions—so Everest needed an easy, cost‑effective way to measure how online advertising and PPC were generating leads.

Everest implemented Infinity call tracking (starting with the Standard package, then upgrading and integrating with DoubleClick Search) to capture call sources and feed data into their marketing systems. The solution revealed true PPC performance, enabled smarter bidding and campaign optimization, and delivered measurable gains: web-call‑to‑appointment conversions rose by 8.4%, annual online cost‑per‑lead fell by 5.1%, and digital channel leads grew from 45% to 65% in 18 months.

Everest

Ryan Gordon

Digital Marketing Manager