Case Study: Beyond Clicks achieves full visibility into user journeys and smarter PPC optimisation with Infinity Tracking

Beyond Clicks - Customer Case Study

Beyond Clicks, led by industry veteran Steve Tarbard, is a specialist PPC agency serving insurance brokers. The sector faces growing challenges from over-reliance on aggregators and third‑party lead providers, limited control over lead quality and targeting, and intense pressure to measure cost per sale, retention and margins.

Beyond Clicks addressed this by becoming a Google Premier Partner and joining Google's Elevator Program, developing proprietary insurance-specific PPC technology, and partnering with Infinity for call‑tracking and user‑journey visibility. The result: more precise campaign optimisation, measurable cost‑per‑sale performance, a 95% five‑year client retention rate, elimination of churn and rapid agency growth (doubling in size within six months).

Beyond Clicks

Steve Tarbard

Founder