Case Study: Hurtigruten achieves 5x qualified calls and reduces PPC waste with Infinity Tracking

Hurtigruten - Customer Case Study

Hurtigruten, founded in Norway in 1893 and today controlling almost 2% of the worldwide cruise market, faced difficulty measuring performance across a large mix of on- and offline campaigns. Fragmented call tracking across markets made it hard to see which keywords and digital ads were driving valuable calls and where to cut waste.

By deploying Infinity — with customizable segmentation, global support across eight websites, and integration with DoubleClick/Search Ads 360 — Hurtigruten centralized call data and linked call outcomes to PPC. The result: 5x qualified calls from offline marketing, brochure-driven calls up 350%, waste calls from PPC reduced (22%), and a 4% increase in the ratio of high-quality calls, with seamless global onboarding for teams.

Hurtigruten

Kirra Loh

Global E-commerce Manager