Case Study: Ontrack doubles PPC calls and boosts lead quality with Infinity Tracking

How the world leaders in data recovery doubled their calls from PPC, while also increasing their quality

Ontrack, the global leader in data recovery, faced a critical attribution problem: roughly half of its leads arrive by phone, but the team couldn’t accurately track which marketing activity—especially PPC—was driving those calls. With heavy investment in paid media and a company-wide digital transformation underway, Ontrack needed precise call attribution to avoid wasted budget, improve conversion rates, and standardize technology across markets.

By deploying Infinity’s dynamic numbers and API-driven CRM integration, Ontrack tracked calls down to the keyword and channel, auto-populated call data into contact records, and gave agents visibility into callers’ journeys. The change drove a 137% increase in PPC calls, a 4% lift in PPC conversion rate, 45% more leads overall, 93% fewer missed calls, longer higher-quality paid leads, and a global rollout to 25 markets.

Ontrack

Sam Wiltshire

Head of Digital Transformation