Case Study: BoostOnline achieves revenue growth and clearer call attribution during COVID-19 with Infinity Tracking

How BoostOnline switched 40+ clients to Infinity and drove up revenues during Covid-19.

BoostOnline is a UK digital marketing agency serving hundreds of SMEs with PPC, SEO, social and web services. Faced with the need to accurately attribute phone-driven revenue—and with clients cutting ad spend as COVID‑19 hit—the agency needed clearer call tracking and strategic guidance to protect budgets and prove performance.

Partnering with Infinity, BoostOnline migrated 40+ accounts, gained detailed call insights (length, missed calls, recordings) and a bespoke “Add Notes” feature, which restored client confidence to resume advertising. The move drove strong results: one client earned £48,000 additional monthly revenue from a £2,000 Google Ads spend, another cut cost-per-lead by 46%, clicks became 50% more likely to call, conversions rose 48%, and one client saw a 2400% PPC ROI—Infinity is now standard on all BoostOnline accounts with phone numbers.

BoostOnline

Lee Parnell

Director