Case Study: Promises Behavioral Health achieves 43% boost in relevant phone calls and 34% more organic enquiries with Infinity Tracking

How attribution powered by call intelligence boosted the healthcare brand’s high quality phone calls by 43%, and improved the quality of their customer service

Promises Behavioral Health is a U.S. group of addiction recovery centers with a 25‑year track record. They faced limited visibility into what prospects did before calling, time‑consuming manual linking of thousands of patient records to their CRM, and a complex mix of brands, locations and websites each needing different marketing approaches.

Working with Infinity, Promises implemented dynamic visitor‑level phone numbers, tracked calls from over 20 channels and passed call data automatically into Salesforce. This improved multi‑touch attribution and local campaign targeting, resulting in a 43% boost in relevant phone calls, a 34% rise in new enquiries from organic search, a 26% uplift in localized contacts and a two‑fifths drop in the share of calls from paid search — while contact‑center efficiencies meant calls were answered faster.

Promises Behavioral Health

Sarah Sack

CRM and Business Analytics Manager