Case Study: Internet Gardener achieves 30% higher phone order value and 40% higher call-to-sale conversion with Infinity Tracking

Internet Gardener - Customer Case Study

Internet Gardener is a leading home and garden retailer (online and in-store) since 2006 with award-winning digital operations. They faced a seasonal sales spike (70% of orders in four months), a high volume of customer calls with no visibility into outcomes, and growing PPC spend that needed to be justified and optimised.

By integrating Infinity with Google Ads and Analytics to link calls to PPC clicks and assign exact revenue to each call, the business gained fast, actionable marketing visibility and could adapt spending to what drives results. Outcomes included a 30.21% increase in average phone order value, a 40.5% improvement in call conversion rate, 5% more sales via phone, a 35% rise in PPC clicks-to-sales ratio, lower cost-per-acquisition, and year-on-year revenue equal to 85x the Infinity investment.

Internet Gardener

Stephen Stone

Technical Solutions Architect