Case Study: Circle Health Group achieves better patient experiences and ROI with Infinity Tracking

How did a smart integration with an advanced tech stack lead to an award-winning shift in marketing culture for this leading healthcare company

Circle Health Group, a leading healthcare provider, needed a way to understand the full online and offline patient journey behind thousands of weekly booking calls. Without that visibility, they struggled to attribute revenue accurately, measure ROI, or see which content and ads were influencing sensitive patient conversations. They turned to Infinity Tracking and its call intelligence platform to fit into their existing contact center and marketing stack.

Infinity Tracking implemented an API-based integration connecting Circle Health Group’s calls with Mitel and Salesforce, giving the team real-time journey data and clear attribution back to marketing sources. The result was millions of dollars in revenue attributed to specific spend, a 51% increase in visits-to-calls conversion from paid search, and a 23% improvement in call handling volume, while also improving patient experience and earning recognition at the Drum Awards for Search in 2022.

Circle Health Group

Tom Cooper

Insights Manager