Case Study: NFU Mutual achieves 31% more revenue with Infinity Tracking Smart Match

How Smart Match helped leading specialist insurance company, NFU Mutual, optimise their marketing campaigns to improve call quality and grow revenue

NFU Mutual, a UK insurance provider, needed to better understand which marketing campaigns were driving the right phone enquiries rather than low-value calls. Using Infinity Tracking’s call tracking and Smart Match solution, they set out to improve lead quality, reduce wasted spend, and support a complex quote process that relies on customer phone calls.

Infinity Tracking integrated Smart Match with NFU Mutual’s existing systems, using API connections and a custom app to automatically record call outcomes in real time. The result was 100% of marketing-driven calls matched to outcomes, a reduction in data gaps from around 60% to 10%, and a reported 31% increase in revenue, while helping NFU Mutual optimize spend and lower customer acquisition costs.

NFU Mutual

Laura Dowson-Eastwood

Digital Insight and Analytics Manager