Case Study: Motorpoint achieves accurate attribution and pipeline growth with Infinity Tracking

How did Motorpoint extract vital insights from call data to deliver more effective marketing campaigns

Motorpoint, the car retailer, needed a better way to measure the effectiveness of its marketing across an omnichannel buyer journey. Before working with Infinity Tracking and its call tracking solution, the team had limited visibility into how many leads were coming from calls, where they originated, and whether they were driving revenue, making budget allocation and ROI reporting difficult.

Infinity Tracking implemented its call intelligence platform within weeks, giving Motorpoint clear end-to-end attribution and deeper insight into channel performance. As a result, Motorpoint now attributes 100% of calls accurately, increased leads from paid campaigns by 34%, reduced missed calls by 21%, and re-optimized 17% of its budget.

Motorpoint

Alex Howland

Digital Marketing Director