Case Study: Semetrical achieves 34.9% higher call likelihood with Infinity Tracking

How the digital agency’s PPC strategy is generating clicks that are 34.9% more likely to lead to calls

Semetrical, an award-winning full-service digital agency working with phone-driven sectors like travel, property and furniture, struggled to see which digital activities actually generated high-value sales calls. Without call attribution they couldn’t reliably optimise campaigns or prove ROI for clients.

By deploying Infinity’s dynamic number tracking and integrating it with Google Analytics, Google Ads and other platforms, Semetrical linked calls to keywords and complete user journeys and fed that data into bid automation. The outcome: a 26% uplift in call goals, PPC visitors 34.9% more likely to call, SEO-driven calls up 59%, average CPA held below £14, and Infinity is now being rolled out across more clients and B2B use cases.

Semetrical

Josh Hatfield

Senior Paid Media Growth Hacker