Case Study: Stannah achieves 28% higher PPC-to-call conversions and 20% fewer low-value calls with Infinity Tracking

How Call Intelligence Increased the Rate of Calls from Stannah’s PPC Campaigns by 28% and Boosted the Efficiency of their Contact Centres

Stannah is a British family-run global supplier of stairlifts, escalators and cranes operating in over 50 markets with turnover above £210M and 1,700 employees. They faced a major attribution and operational problem: about 85% of digital leads came by phone but there was no clarity on source, PPC was driving many low‑value or service calls into sales, campaigns were launched with incomplete data risking ad spend, and many callers enquired without being converted.

Stannah implemented Infinity’s tracking and IVR across 11 markets, integrating call data with bid management and platforms like Google Ads, Analytics and Bing, and working with Infinity’s team on GDPR compliance. The solution routed service calls away from sales, surfaced tens of thousands of warm leads for outbound follow‑up and boosted PPC efficiency—reducing low‑value PPC calls by over 20%, increasing PPC-to-call volume to the US sales team by 35% and lifting visit-to-call conversion from PPC by 28%—leading Stannah to expand its PPC team and roll out further integrations with its tech stack and CRM.

Stannah

Austen Ahern

Director Of Digital Marketing Services