Case Study: Cheekytrip doubles call leads and boosts conversions with Infinity Tracking

How did the holiday comparison site grow its brand and double its leads using call intelligence

Cheekytrip is a holiday comparison site launched in 2013 as part of Holiday Discount Centre; in 2017 the company rebranded to make Cheekytrip its primary, recognisable brand. Because the business operates an affiliate model where every call passed to a partner counts as a lead, the challenge was to grow traffic, awareness and revenue while precisely attributing which paid and organic tactics were driving those valuable calls.

Cheekytrip integrated Infinity’s call-tracking platform with Adobe and Google to capture full customer journeys, keywords, pages, ad exposure and call sources, used A/B testing to optimise site variations across devices, and fed lead data to advertisers via Infinity’s API for transparency and faster onboarding. The result was strong growth: call leads doubled in peak months, PPC leads rose 161%, organic conversion rate improved 57% with nearly double the volume, and social call conversion increased 9% alongside 64% more traffic — outcomes that secured an ongoing partnership with Infinity.

Cheekytrip

Ian Raine

Marketing Manager