Case Study: Southern Sheeting achieves higher average order value with Infinity Tracking

How did Southern sheeting use Infinity to collect and organise vital data to improve campaign performance

Southern Sheeting, an ecommerce business investing in PPC, publications, PR, and offline marketing, needed better visibility into which channels were driving revenue and offline phone conversions. They turned to Infinity Tracking and its call tracking and attribution tools to connect marketing activity to sales outcomes and support their digital transformation.

Infinity Tracking implemented call tracking, Smart Match, and the Hub to link calls to customer journeys, attribute revenue to phone leads, and identify pages that were driving calls. This gave Southern Sheeting clearer ROI and measurable gains, including a 26% increase in average order value on PPC calls, a 12% rise in sales calls, and enough uplift to cover annual Infinity costs in just over a month.

Southern Sheeting

Jo Morfield

Ecommerce Manager