Case Study: Saint Leo University increases quality PPC calls by 113% and cuts call waiting times by 25% with Infinity Tracking

How did this historic university boost high quality calls from PPC by 113% and reduce call waiting times by 25%

Saint Leo University, founded in 1889 with over 14,000 students across a Central Florida campus, 35 regional locations and extensive distance-learning programs, needed clearer insight into how marketing drove admissions calls. Limited visibility into call sources, timing and wait times made ROI hard to measure, staffing decisions difficult, and training for admissions counselors less effective.

Using Infinity’s dynamic numbers, call recording and integrations with Google Ads, Analytics, Bing and Salesforce, Saint Leo gained program‑level and keyword‑level attribution and real‑time call visibility. The results: incoming calls rose 78%, quality PPC calls grew 113%, PPC visits‑to‑calls conversion jumped 103%, missed calls fell 26% and average call wait times dropped 25%, enabling better staffing, marketing optimization and improved counselor training.

Saint Leo University

Matt Bregel

Vice President Digital Media