Case Study: sk:n increases qualified calls 155% and cuts PPC waste 20% with Infinity Tracking

How Infinity Revived Inbound Call Values for UK’s Leading Skin Clinic

sk:n, the UK's leading medical skincare clinic with 44 locations, relied heavily on inbound phone calls but lacked the deep call-level insights needed to justify marketing budgets. Google Call Conversions didn’t show what happened before, during or after calls, email-driven calls were invisible, and revenue couldn’t be accurately linked to marketing activity—creating a risk of wasted spend.

By integrating Infinity’s call-tracking with analytics and paid search, sk:n gained caller-level data, multi-channel attribution and custom call ranking. The result: a 155% increase in unique qualified calls, 20% fewer PPC calls without losing revenue, 22% fewer waste PPC calls and over 45% of calls now qualifying as relevant sales opportunities—enabling smarter budgeting, customer segmentation and ROI-driven decisions.

Sk:n

James Morgan

Head of Digital