Case Study: Ramsay Health Care achieves 22% year-on-year increase in calls and 74% reduction in missed calls with Infinity Tracking

Why success at two hospitals led Ramsay Health Care to roll Infinity out to 30 more

Ramsay Health Care, a global private hospital group operating hundreds of facilities, needed clearer insight into which marketing activities drove calls and bookings across many locations and treatment types. Their challenge was to track customer journeys and collate granular, local and group-level marketing data so they could optimise performance across individual hospitals and replicate successful tactics nationally.

Infinity provided call intelligence, keyword-level journey tracking, in-depth segmentation and a centralised Hub (integrated with Google Ads and Analytics), enabling Ramsay to expand from two to 30+ hospitals using the platform. The solution drove a 14.5% increase in visits-to-calls, a 22% year‑on‑year rise in calls, a 74% reduction in missed calls, encouraged greater PPC investment, and is now being used to better link bookings to marketing via Intelligent Match.

Ramsay Health Care

Nathan Lewis

Digital Marketing Manager