Case Study: In Place Of Strife achieves 4x more enquiry calls and 41% rise in Google calls with Infinity Tracking

In Place Of Strife - Customer Case Study

In Place Of Strife is one of the UK’s longest-established mediation chambers, helping to resolve disputes quickly, confidentially and cost‑effectively. Despite strong experience and demand, their PPC activity and other channels were driving high volumes of low‑value enquiry calls, call handling and logging were inconsistent, and they lacked caller insight to tailor phone conversations and optimise marketing spend.

Peaky Digital recommended the Infinity platform, integrated with Analytics, Bing, Tag Manager and Salesforce Caller Insight, to identify channels producing the wrong enquiries, add post‑call ratings and surface caller journey details for agents. By removing poor‑performing keywords and reallocating budget to higher‑performing channels, In Place Of Strife saw a 41% rise in Google calls, a 4x increase in enquiry calls and a 34% uplift in total calls, plus significant cost savings and better‑quality leads.

In Place Of Strife