Heap B2B Case Studies & Customer Successes

Heap is a modern approach to web and iOS analytics. Heap automatically captures every user action in your app and lets you measure it all - clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

ActiveState improves customer journeys and usage efficiency with Heap

ActiveState

Markus Baumann

Senior Conversion Rate Optimization Manager

Alo increases its mobile conversion rate by 3x

Alo Yoga

Mike Peart

Interim Director of Product

Amway achieves a data-driven culture (220+ users, 44,000+ queries/month) with Heap

Amway

Brandon Walsh

Customer & Product Analytics Manager

How Atria used Heap to gain better insights and improve their user experience

Atria Senior Living

Holly Mcclurkin

Marketing Business Analyst

BenchSci clears a path for rapid scale by building a strong analytics foundation with Heap

BenchSci

Wolfgang Mairinger

Senior Data Analyst

How a Major Financial Services Company Improved Conversion 118% with Heap + Blue Green

Blue Green

Brooklinen uses Session Replay to optimize customer journeys and increase conversion

Brooklinen

Jacky Lin

Analyst

CareMessage achieves dramatic increases in patient engagement and app retention with Heap

CareMessage

Nina Parikh

Director of Product

Casper achieves a 20% increase in checkout conversion with Heap

Casper

Michelle Ballen

Optimization Analyst

Chubbies achieves agile, data-driven decision making and higher conversions with Heap

Chubbies

Devon Chulick

Product Manager

Conductor achieves unified account health and increased user value with Heap

Conductor

Jean McCabe

Director of Product

Crunchbase saves 3–4 weeks of development time and gains behavioral user targeting with Heap

Crunchbase

Alexandra Mack

Director of Marketing

DISH reboots streaming with innovative B2B offering, using Heap to direct production

Dish

Dalton Hertel

Product Manager

DonorsChoose.org achieves faster donor conversion insights and improved customer support with Heap

DonorsChoose.org

Charlotte Weiskittel

Senior Director of Product Management

Dropbox Sign achieves higher mobile signer conversion and faster data-driven product decisions with Heap

Dropbox Sign

Bill Farrell

Director of Product

E*TRADE achieves rapid insights — cutting time to answers from weeks to 1–2 days with Heap

E*TRADE

Alex Welch

Director of Analytics

Echosec saves two sprints of maintenance work and increases keyword queries by 55% with Heap

Echosec

Erin Kerr

Product Manager

Envoy achieves a complete, unified user dataset and accurate marketing attribution with Heap

Envoy

Esurance achieves 92% fewer support calls and $225K/month savings with Heap

Esurance

Sierra Hines

Customer Insights Analyst

FightCamp achieves 20% revenue growth and doubles active users with Heap

FightCamp

Patrick Chandler

Chief Marketing Officer

FIGS combines Heap and Shopify to increase its conversion rates

FIGS

Brain Kim

Senior Director of Data Science

Why Fivetran switched to Heap for detailed analytics

Fivetran

Andrew Morse

Product Manager

Freshworks achieves a 20% increase in feature adoption with Heap

Freshworks

Gireesh Subramanian

Director of Product Management

Gem reduces its time to insight by 10x

Gem

Sarah Koo

Head of Product

GoPeer achieves a 153% increase in key funnel completions with Heap's Journey Maps (Top Events)

GoPeer

Danhui Schmidt

Head of Growth

Grow.com achieves 81% faster time-to-insight and 500% increase in paid conversions with Heap

Grow.com

Alan Winters

VP of Product

H&R Block redefines superior service with innovative UX optimization

H&R Block

Zachary Witt

Senior User Experience Designer

How Homebase harnesses intent with Iterable + Heap

Homebase

Ryan Milligan

Marketing and Sales Ops Lead

Huel achieves 30% uplift in new customer conversions and 15% reduction in subscription cancellations with Heap

Huel

Mario Tarantino

Senior eCommerce Manager

Instapage achieves accurate, accessible analytics and higher conversions with Heap

Instapage

Oliver Armstrong

Product manager

Klaviyo achieves 3x conversion growth and organization-wide data access with Heap

Klaviyo

Brian Whalley

Director of Marketing

Lasso Gear achieves faster analytics and targeted COVID-19 relief donations with Heap

Lasso Gear

Jared Verteramo

President

LendingClub achieves thousands more customers served and 78,400 labor hours reallocated with Heap

Lending Club

Alan D’Souza

Director of Product Analytics

Major Consulting Firm saves weeks per analytics cycle and increases access to product data with Heap

Major Consulting Firm

Christian

Analytics Manager

NatureBox achieves 5x conversion lift in six weeks with Heap

NatureBox

David Lee

VP Engineering

Northwestern Mutual becomes data-driven and boosts feature adoption from 3% to 99% with Heap

Northwestern Mutual

Joe Pfeiffer

Vice President of Product

OppLoans achieves 10% higher application completion and seven-figure revenue lift with Heap

OppLoans

Matt Gomes

Senior Director of Marketing

OppLoans achieves a 5% conversion increase and seven-figure revenue lift with Heap

OppLoans

Matt Gomes

Senior Director of Marketing

PocketSuite reduces paid churn by 30% and boosts mobile activation & retention with Heap

PocketSuite

Chinwe Onyeagoro

Co-Founder & Chief Executive Officer

Precision Nutrition achieves higher conversions and behavior-driven remarketing with Heap

Precision Nutrition

Tyler Calder

Director of Marketing and Growth

Purple achieves 4% increase in daily financing with Heap

Purple

Kalel Cascardi

Data Analyst

Redfin saves 2-4 weeks per month and triples task completion with Heap

Redfin

Nick Smith

Senior Product Manager

Snapfish (online photo company) achieves omni-channel insights in minutes, not weeks with Heap (analytics platform)

Snapfish

Heidi Elmishad

Mobile Product Manager

Splunk achieves faster product iteration and clearer customer insights with Heap

Splunk

Davis Godbout

Senior Product Manager

Sur La Table achieves 12% more product page views and a 6% higher conversion rate with Heap

Sur La Table

Walter Euyang

Ecommerce and Marketing Analyst

Teachers Pay Teachers achieves a 70% increase in CTR and saves 1.5 analyst-hours/week with Heap

Teachers Pay Teachers

Julian Gilliatt

Head of Analytics, Supporting

Teikametrics achieves 100% reduction in critical support tickets with Heap

Teikametrics

Brett Colangelo

Customer Support Operations Manager

The Atlantic achieves instant, developer-free content engagement insights with Heap

The Atlantic

Jen Sun

Product Manager

theSkimm is the daily email newsletter that gives you everything you need to start your day

The Skimm

Ryan Stuczynski

Growth Lead

Thinx achieves 5x conversion lift and 90% customer retention with Heap

Thinx

Elise Mortensen

UX Research

ThirdLove achieves 250% mobile conversion lift and faster, self-service analytics with Heap

ThirdLove

Amanda Rosenberg

Head of Marketing Analytics

Tubular Labs achieves reduced churn and instant client reporting with Heap

Tubular Labs

David Park

Head of Customer Support and Training

Typito achieves Day-One product insights and retroactive analytics with Heap

Typito

Workhuman achieves double-digit increases in nomination flow starts and submissions with Heap (Heap Illuminate)

Workhuman

Jack Canning

Senior Director of Digital Analytics & Optimization

Xandr (AT&T’s adTech platform) achieves 50% feature adoption in one week and 100% platform adoption in three months with Heap

Xandr

Natasha Desai

Manager

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