Case Study: NatureBox achieves 5x conversion lift in six weeks with Heap

NatureBox uses data in every decision to boost conversions

NatureBox, a fast-growing snack subscription and retail startup, needed flexible e-commerce analytics to understand customer behavior across hundreds of SKUs. Early reliance on Google Analytics — and a custom Splunk “poor man’s” solution — created heavy instrumentation overhead, siloed data, slow (week‑long) turnaround for questions, and limited event-level insight for merchandising and marketing decisions.

By adopting Heap and Heap Connect into a Redshift + Looker stack, NatureBox gained retroactive, virtual event tracking, self-serve analysis, cohort comparison, and A/B test context tied to warehouse data. Analysts and business teams can now define events and backfill history in minutes, get forensic insights quickly, and run experiments with long-term goals in mind — driving a 5x lift in conversion rate within six weeks and creating a single source of truth for the company.

NatureBox

David Lee

VP Engineering