Case Study: Chubbies achieves agile, data-driven decision making and higher conversions with Heap

Chubbies moves with agility and confidence with Heap

Chubbies is a fast-growing eCommerce lifestyle brand known for reviving short-shorts. The team needed a complete, revenue-linked view of customer behavior, but their legacy analytics tool lacked granularity and required heavy engineering support, creating bottlenecks that limited experimentation and confidence in decision making.

By adopting Heap’s autocapture, native Shopify integration, and managed ETL to BigQuery, Chubbies gave non-engineering teams direct access to unified behavioral and transaction data. Marketing, product, and merchandising used those insights to iterate rapidly (e.g., real-time Cyber Monday category shifts, conversion-driving layout tests and a successful “boss button”), resulting in faster decisions, higher conversions and repeat purchases, and a stronger company-wide data-driven culture.

Chubbies

Devon Chulick

Product Manager