Case Study: Gem achieves 10x faster time to insight with Heap

Gem reduces its time to insight by 10x

Gem, a predictive analytics company that helps HR teams find and recruit talent, needed a fast way to understand how COVID-19 was affecting customer behavior and hiring activity. With Heap, Gem turned to behavioral data to track product usage, monitor engagement changes, and identify possible churn risks.

Using Heap dashboards and product analytics, Gem quickly answered questions like whether usage had changed since the pandemic began and how customer activity was trending. The result was a 10x faster time to insight, helping Gem set better business expectations and understand the impact on its customer base.

Gem

Sarah Koo

Head of Product