Case Study: Tubular Labs achieves reduced churn and instant client reporting with Heap

Tubular Labs heads off churn by embedding Heap usage data in Salesforce

Tubular Labs, a SaaS company that provides digital video analytics to publishers and agencies, needed reliable product-usage data in Salesforce so customer success and account teams could spot adoption issues and prevent churn. Previous attempts to sync Mixpanel through Gainsight and a custom ETL proved unreliable and time-consuming, leaving teams without a trusted, high-level view of account health.

By switching to Heap and using its built-in Salesforce connector, Tubular embedded accurate usage signals directly in the CRM, enabling an account health score, red alerts for churn risk, and fast client reports. The integration saved hours of labor, delivered trusted insights for QBRs, helped demonstrate product value, and improved renewals while reducing churn.

Tubular Labs

David Park

Head of Customer Support and Training