Case Study: Klaviyo achieves 3x conversion growth and organization-wide data access with Heap

Klaviyo unlocks data for their entire organization with Heap

Klaviyo is a marketing-automation platform for eCommerce brands that needed deeper, actionable analytics than basic page metrics could provide. Relying on Google Analytics left the team with “vanity metrics,” manual funnel setup, and limited attribution insights, while growing analysis demands across Marketing, Product, Sales and CS required an event-based solution that could keep pace without constant tracking maintenance.

Klaviyo adopted Heap for automatic event collection, retroactive analysis and a Salesforce integration that brought customer and revenue data into behavioral queries with a few clicks. That self-service capability let teams correlate experiments and product behavior with revenue, focus acquisition on high-value platforms, and streamline reporting — resulting in faster analysis, reduced manual data-joins and a 3x increase in conversions on some pages.

Klaviyo

Brian Whalley

Director of Marketing