Case Study: Grow.com achieves 81% faster time-to-insight and 500% increase in paid conversions with Heap

Grow reduces time to insight 81% by moving off of Google Analytics

Grow is a SaaS company whose VP of Product, Alan Winters, needed faster, data-driven insights to improve customer onboarding and retention. After struggling with Google Analytics—which required constant reimplementation and long waits for new data—Grow evaluated analytics tools and chose Heap for its speed of implementation, easy historical analysis, and ability to answer ad hoc questions without heavy developer involvement.

Using Heap, Grow discovered within a week that 62% of users dropped out while building their first dashboard, then redesigned and iterated the build experience with Heap-powered tests. The changes cut average time-to-completion by 81% (from 57 minutes to 11), helped drive a 500% improvement in paid conversion, and embedded measurement into Grow’s weekly development cycle across product and engineering.

Grow.com

Alan Winters

VP of Product