Case Study: Conductor achieves unified account health and increased user value with Heap

Conductor aligns the company and increases user value

Conductor is a SaaS company that helps marketing teams create and optimize content. As the business scaled, Product, Sales, Customer Success and Services lacked a shared way to measure account health and understand which user behaviors drove adoption and renewal, relying on disparate tools and ad-hoc reports.

Conductor standardized on Heap, using Report Alerts and a Salesforce Connector to surface detailed usage data directly in Salesforce, and created a composite “User Value” score from 80+ behaviors. The integration went live in minutes and delivered daily, reliable health metrics and automated alerts, eliminated ad-hoc data requests, focused onboarding and training on high-value actions, helped prioritize outreach, increased sales confidence for longer deals, and supported product decisions like deprecating costly, low-value features.

Conductor

Jean McCabe

Director of Product