Case Study: PocketSuite reduces paid churn by 30% and boosts mobile activation & retention with Heap

PocketSuite Uses Mobile Analytics To Increase Activation & Retention

PocketSuite, a mobile iOS and Android app launched out of Y Combinator in 2016, helps self‑employed service professionals schedule appointments, accept payments, and communicate with clients. The product team struggled with legacy analytics that required pre‑deciding events, heavy engineering time, and left large gaps in user data — making it hard to understand activation and retention drivers.

By adopting Heap’s autocapture, Virtual Events, Paths, and Funnels, PocketSuite quickly retroactively analyzed behavior, segmented users, and defined a “Rising Star” activation metric ($1,000 processed). This enabled a prioritized onboarding revamp and new dashboard to drive early payments, reducing paid user churn by 30%, improving new‑user activation, speeding development cycles, and freeing the team from analytics bottlenecks.

PocketSuite

Chinwe Onyeagoro

Co-Founder & Chief Executive Officer