Case Study: Blue Green helps a major financial services company achieve 118% higher conversions with Heap

How a Major Financial Services Company Improved Conversion 118% with Heap + Blue Green

Blue Green, working with Heap, was helping a major financial services company improve lead generation and conversion across its checkout flows and landing pages. Before Heap, the team relied on manual tagging and slow, error-prone data requests, which delayed insights and made it harder to measure performance in real time.

Using Heap’s Graphs and Funnel Analysis, Blue Green was able to run continuous A/B testing and share faster, more granular reporting with the client. With Heap, the customer saw a 15.9% increase in engagement, a 67.9% increase in primary conversion events, and a 118.2% increase in secondary conversion events, demonstrating a major lift in overall conversion performance.

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