Case Study: Instapage achieves accurate, accessible analytics and higher conversions with Heap

Instapage - Customer Case Study

Instapage is a fast-growing SaaS landing page platform that helps marketers build, manage, and A/B test pages at scale to maximize ROI from channels like AdWords and Facebook. Before Heap, Instapage relied on a fragmented, slow analytics stack with onerous event specs, manual data models and weeks-long reporting delays, producing unreliable metrics that made tracking, segmentation and product decisions difficult.

Instapage implemented Heap’s autocapture and retroactive analysis as a single source of truth accessible to all stakeholders, enabling fast, self-serve queries without constant engineering support. By folding in A/B testing and marketing-automation data, the team gained immediate historical insight, improved trial conversion and revenue attribution, created more targeted creative and segmentation, and now makes decisions with greater confidence.

Instapage

Oliver Armstrong

Product manager