Case Study: Typito achieves Day-One product insights and retroactive analytics with Heap

Why Typito started using Heap from Day One

Typito is a web-based video design tool used by 85,000+ marketers and agencies. Early on the team faced a common startup dilemma: how much to instrument—what events to log and at what granularity—without wasting time or losing focus on product development. They settled on tracking three core actions (signup, project created, export) but worried about missing important signals and getting sucked into a “metrics rabbit hole.”

They put Heap in place from day one and logged those three events in under an hour; Heap’s retroactive capture let them define additional events later without prior instrumentation. That approach quickly exposed a signup-logging bug, enabled simple funnels (overall conversion 22.65%; signup→project 44.02%; project→export 51.45%) and a landing-page flow (15.21% conversion), and delivered fast, actionable insight across acquisition and activation. The result: fewer upfront decisions about what to log, faster learning cycles, and confidence to iterate on product and growth.

Typito