Case Study: Splunk achieves faster product iteration and clearer customer insights with Heap

How Splunk Uses Product Analytics To Win

VictorOps, part of Splunk, is an incident‑management platform that routes the right alerts to the right people to reduce alert fatigue and improve uptime. The product team faced a common challenge: deciding which features to prioritize without clear baseline usage data, while avoiding pulling engineers off tight timelines to add tracking instrumentation.

By adopting Heap’s autocapture and lightweight tagging, Splunk’s VictorOps team gained retroactive, self‑service product analytics that support a hypothesis‑driven development process. PMs can answer questions quickly, validate experiments, ship features faster with less engineering overhead, and continuously improve feature engagement and the on‑call experience.

Splunk

Davis Godbout

Senior Product Manager